Subaru CrossTrek Launch
To launch the new Crosstrek, we evolved Subaru’s long-running Love campaign and reminded young drivers that the world is full of amazing people, places and adventures they might love—if they just get out there and discover them. Love is out there. Find it in a Subaru Crosstrek.
Amazon Infiltration
We found a devious way to make Amazon shoppers associate the rugged new Crosstrek with the most adventurous products sold on Amazon. During the launch, every time an Amazon shopper searched for something adventurous, we secretly served them an authentic "You May Also Like" banner that appeared to come from Amazon -- a banner that always included two of the most extreme Amazon adventure products and, of course, a Subaru Crosstrek.
To launch the new Crosstrek, we evolved Subaru’s long-running Love campaign and reminded young drivers that the world is full of amazing people, places and adventures they might love—if they just get out there and discover them. Love is out there. Find it in a Subaru Crosstrek.
The Timbr Dating App
Prefer your romance au natural? We created this parody dating app called Timbr exclusively for Facebook. Users needed only to swipe right to find seductive profiles of the National Parks best suited for them.
Prefer your romance au natural? We created this parody dating app called Timbr exclusively for Facebook. Users needed only to swipe right to find seductive profiles of the National Parks best suited for them.