Subaru | Return of the Well Adventured
On your deathbed, will you wish you’d spent more weekends in the office? Or will you wish you had experienced more epic adventures? Created more epic memories? To launch the Subaru Wilderness, the most adventurous Subaru in history, we simply reminded young people that of all things you can be in life—from well-educated to well-groomed—there’s nothing quite as appealing as being well-adventured. This campaign celebrated all those who refuse to settle for an uneventful life. It aired just as the world was emerging from a long pandemic lockdown, making the idea of exploring the great outdoors even more irresistible.
On your deathbed, will you wish you’d spent more weekends in the office? Or will you wish you had experienced more epic adventures? Created more epic memories? To launch the Subaru Wilderness, the most adventurous Subaru in history, we simply reminded young people that of all things you can be in life—from well-educated to well-groomed—there’s nothing quite as appealing as being well-adventured. This campaign celebrated all those who refuse to settle for an uneventful life. It aired just as the world was emerging from a long pandemic lockdown, making the idea of exploring the great outdoors even more irresistible.